Information compiled by Al Aiello
1960 FORD FALCON PRODUCTION FIGURES (USA)
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Note: The above figures have been cross-checked from various sources for accuracy. However, any person considering the purchase of a Falcon based on its rarity should conduct his or her own research. There were 9,537 Canadian Frontenacs produced in 1960. Total North American Production was 466,240.
The Ford Falcon was introduced to the US motoring public in October, 1959. The first-year Falcon Sedans were the best selling Falcon models ever, and exceeded Ford’s most optimistic sales expectations. The first Falcons were “new size” Fords that competed against domestic compacts such as the Chevrolet Corvair, and the Chrysler Valiant. The Falcon was also offered as a suitable alternative to the Volkswagen Beetle.
The Falcon was a revolutionary vehicle due to its unitized construction, compact size, and economy. The new Falcons could handle six passengers and go 30 miles on a gallon of gas. Thirty miles per gallon was a phenomenal figure in 1960.
The base price for a new Falcon was just under $2,000. The three speed manual transmission (column shift) was standard, but the Ford-O-Matic transmission was available as an option for an additional $180. The Falcon Wagons were introduced in January, 1960. The base wagon price was about $2,250, and were only available in a six passenger configuration.
The Ranchero was introduced just after the Falcon Wagons. Its body was based on the 2-door wagon, and may have been the world’s first “mini-truck”. The new Ranchero weighed 2,345 pounds and had a payload of 800 pounds. The new Ranchero was well received by the public, and the new model outsold any previous annual editions of the larger Ranchero.
For more information regarding the 1960 Ford Falcon, you can view the Ford Falcon Sales Brochure at this LINK.
For more information regarding the 1960 Ford Falcon Wagons, you can view the Ford Falcon Wagon Sales Brochure at this LINK.
For a video TV advertisement that appeared in 1960 introducing the new Fords, including the Falcon, please visit this LINK.
The Ford Falcon was introduced during a closed-circuit television broadcast on September 2, 1959. Henry Ford II introduced the new-sized Ford as “the small car with the big car feel”. The new Falcon had 90 horsepower, and could obtain 30 miles per gallon. It went on sale on October 8th and was wildly successful!
Detroit’s Big Three automakers (Ford, GM, and Chrysler) all had small car offerings in 1960 including the Falcon, Corvair, and Valiant. The offering of these compact and fuel sipping automobiles was a big departure from the gas guzzlers of the 1950s. These American compacts also competed against foreign automakers such as Volkswagen, Fiat and Renault.
This new breed of cars was well received by the American public because they were inexpensive to buy, operate, and maintain. The approximate cost of a new Falcon in 1960 was $1,900, and it was one of the lowest prices that year for a new car.
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